Keywords in other languages are sometimes a lot less competitive. The English market is very saturated when it comes to content marketing. The trick is finding a good keyword with search volume while not picking something too competitive. Of course, increasing your pages’ dwell time isn’t exactly a cut-and-dried process, but there are several strategies you can try. For starters, make sure to always place important information above the fold where it’s easy to find. If Google has this data and can track what searches a user went on to make after visiting your site, it’s hard to believe they wouldn’t use this to determine the quality of the search result.
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Welcome to The New Google SEO Guide!
So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? These statistics give us a good idea of where SEO is headed in the coming months and years. The specter looming over most SEO-related conversations in 2025 is AI. When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct.
Blackhat SEO
Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials.
Remember to tell Google Search Console what your sitemap URL is, keep it up to date. Reaping the benefits of your SEO labor may be a bit of a slow process at first, but once you’ve managed to achieve some results, your success will build upon itself. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR. Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post. Here’s a simple SEO advice that will help you find sites to guest post on.
- So much so that while most were closing their doors, 2021 was the most successful year of business for both of their individual businesses.
- This tool shows you subtopics (and terms) that are related to the keyword you typed into it.
- Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy.
- Whenever you upload an image and insert it into a post or page, it creates a separate attachment page on which the image resides.
Content quality
If you spend time optimizing your posts, you also need to monitor their progress long-term. In the example below, the tags highlight the URL for the English version of the page but also show that there’s a Spanish version. This helps search engines to understand which version of SEO Anomaly a page is the most appropriate for their users, based on the user’s browser language settings. You will also notice the “x-default” hreflang attribute, which shows which version should be used if you don’t have a translated version available in the user’s language.
